STLCC ANNUAL REPORT 2023–2024
AWARD RECOGNITION
Bronze Medallion Award — National Council for Marketing & Public Relations (NCMPR) 2025, District 5
Bronze Medallion Award — National Council for Marketing & Public Relations (NCMPR) 2025, District 5
OBJECTIVE
Create a clean, modern annual report design that reflects current trends while maintaining seamless brand alignment—delivering a fresh, cohesive look that honors the college's identity.
Create a clean, modern annual report design that reflects current trends while maintaining seamless brand alignment—delivering a fresh, cohesive look that honors the college's identity.
THE CHALLENGE
Annual reports are traditionally text-heavy and formal. For STLCC, the goal was to make the 2023–2024 report feel contemporary and approachable without sacrificing professionalism. The design needed to honor the brand while showcasing student stories and institutional achievements in a visually engaging way.
Annual reports are traditionally text-heavy and formal. For STLCC, the goal was to make the 2023–2024 report feel contemporary and approachable without sacrificing professionalism. The design needed to honor the brand while showcasing student stories and institutional achievements in a visually engaging way.
THE SOLUTION
VISUAL CONCEPT
• Dynamic Cover: Featured a "swoosh" shape inspired by the "S" in the STLCC logo mark, paired with a modular grid pattern showcasing engaging student imagery
• Consistent Anchors: The modular grid design was echoed in page headers, providing visual continuity throughout the report
• Student-Centered Storytelling: Headers highlighted photos and quotes from students and graduates, sharing personal experiences at STLCC
• Dynamic Cover: Featured a "swoosh" shape inspired by the "S" in the STLCC logo mark, paired with a modular grid pattern showcasing engaging student imagery
• Consistent Anchors: The modular grid design was echoed in page headers, providing visual continuity throughout the report
• Student-Centered Storytelling: Headers highlighted photos and quotes from students and graduates, sharing personal experiences at STLCC
DESIGN ELEMENTS
• Typography: Bold, all-caps headlines with key words outlined for added emphasis
• Color Palette: Striking blue tones with clean, bold contrast ensuring information remained clear and approachable
• Layout: Generous white space maintained throughout to enhance readability and prevent clutter
• Typography: Bold, all-caps headlines with key words outlined for added emphasis
• Color Palette: Striking blue tones with clean, bold contrast ensuring information remained clear and approachable
• Layout: Generous white space maintained throughout to enhance readability and prevent clutter
TECHNICAL SPECIFICATIONS
Flat Size: 18" x 12"
Cover Stock: 100# silk cover
Inside Stock: 100# silk text
Color Process: 4-color process
Bleeds: 0.125"
Finishing: Trim to 17" x 11"; saddle-stitch, folded in half
Finished Size: 8.5" x 11"
Flat Size: 18" x 12"
Cover Stock: 100# silk cover
Inside Stock: 100# silk text
Color Process: 4-color process
Bleeds: 0.125"
Finishing: Trim to 17" x 11"; saddle-stitch, folded in half
Finished Size: 8.5" x 11"
OUTCOME
The design successfully balanced modern aesthetics with institutional credibility, resulting in a clean, approachable annual report that honored student voices while strengthening STLCC's visual identity.
The design successfully balanced modern aesthetics with institutional credibility, resulting in a clean, approachable annual report that honored student voices while strengthening STLCC's visual identity.
Recognition: Bronze Medallion Award from NCMPR for excellence in district-level design and communication.